3.0 How we use your dataUpdated a year ago
We use your data in a number of different ways. Below we’ve tried to explain what data we use and why we use it.
3.1 We use your name and contact details
Such as your name, your email address, your telephone number, addresses and locations associated with your account.
| How? | Why? |
|---|---|
| To ship your purchases to you. | It is part of fulfilling our contract with you. |
| To send you service messages (such as order updates). | It is part of fulfilling our contract with you. |
| To send you marketing messages (such as product launches). | We will only send this with your permission. |
| To prevent or detect fraud. | To protect either you or us against fraudulent activity. |
| To display adverts as your browse the web. | So that you can see our latest products and deals. |
| To profile and understand your personal preferences. | To ensure we are giving you the best experience possible. |
3.2 We use your date of birth
| How? | Why? |
|---|---|
| To prevent or detect fraud. | To protect either you or us against fraudulent activity. |
3.3 We use your gender
| How? | Why? |
|---|---|
| To profile and understand gender preferences. | To ensure we are giving you the best experience possible. |
3.4 We use your payment details
This means your debit / credit card details, don’t worry, we don’t keep them.
| How? | Why? |
|---|---|
| To take payment, and provide refunds. | It is part of fulfilling our contract with you. |
| To prevent or detect fraud. | To protect either you or us against fraudulent activity. |
3.5 We use your contact history
The things you’ve said to us — for example, over the phone, on text or instant chat, or on social media.
| How? | Why? |
|---|---|
| To provide customer service and support. | It is part of fulfilling our contract with you. |
| To train our staff. | To ensure we are giving you the best experience possible. |
3.6 We use your personal preferences
Choices you make such as notification and messaging preferences or choices about how the platform is displayed.
| How? | Why? |
|---|---|
| To profile and understand your personal preferences. | To ensure we are giving you the best experience possible. |
3.7 We use your purchase history, viewed and saved items
What you’ve bought and what you’ve stored in your cart for another time.
| How? | Why? |
|---|---|
| To sell you things. | It is part of fulfilling our contract with you. |
| To provide customer service and support. | It is part of fulfilling our contract with you. |
| To profile and understand your personal preferences. | To ensure we are giving you the best experience possible. |
3.8 We use data about your device and how you use our website
Information you give us when you use or services, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.
| How? | Why? |
|---|---|
| To improve our website and set default options for you. | To ensure we are giving you the best experience possible. |
| To prevent or detect fraud. | To protect either you or us against fraudulent activity. |
3.9 We use data from your linked social accounts
What we do if you link your Twitter or Facebook accounts to us.
| How? | Why? |
|---|---|
| To enable you to access services simply and easily. | To ensure we are giving you the best experience possible. |
| To provide product recommendations. | So you can quickly spot things which take your fancy. |
3.10 We use your responses to surveys, competitions and promotions
What we do if you link your Twitter or Facebook accounts to us.
| How? | Why? |
|---|---|
| To run the survey, competition or promotion. | It is part of fulfilling our contract with you. |
| To provide product recommendations. | So you can quickly spot things which take your fancy. |
You don’t have to give us any of this personal information but if you don’t, you may not be able to complete your purchase, and you are unlikely to receive our optimal overall experience. But that is your choice – and we respect that. We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our services and developing new products. We also share this information with third parties.